Prerequisites: Principles of Business and Business Communications
This course provides a general overview of the principles of marketing. Students will learn the core standards of marketing applicable to all businesses. Basic topics of the marketing concept, marketing mix (product, placement/distribution, promotion, and price), target markets, market segmentation, marketing-information management, customer satisfaction, product/service management, and marketing research will be studied and applied using Sports and Entertainment industries as a focus. The marketing techniques learned will give students a solid foundation for their own business endeavors and/or for future college business courses.